2027 Audi Q8 vs. 2026 Ford Bronco

TrueCar's market data shows buyers currently pay $77,440 on average for the Audi Q8 against $41,846 for the Ford Bronco, a $35,594 real-world gap, and TrueCar users rate the Bronco well ahead, 4.81 out of 5 against 4.33 for the Q8. iSeeCars ranks the Bronco #1 out of 31 midsize SUVs for off-road ability and for tall-person comfort, while the Q8 ranks 36th out of 70 luxury crossover SUVs for off-road ability. TrueCar also gives the Bronco more front-row legroom (43.1 in against 41.6 in for the Q8), though the Q8 has more second-row legroom (40.2 in against 35.7 in). Choose the Bronco for the price, off-road ranking and the higher owner rating; choose the Q8 for the extra second-row legroom and upscale interior.

Which to choose, and why

Price and owner ratings

TrueCar (opens in a new tab) says its market data shows buyers currently pay $77,440 on average for the Audi Q8 and $41,846 for the Ford Bronco, stretching the real-world gap to $35,594, and that TrueCar users rate the Ford Bronco 4.81 out of 5 against 4.33 for the Audi Q8. It also says the Bronco has more front-row legroom, 43.1 in against 41.6 in for the Q8, while the Q8 has more second-row legroom, 40.2 in against 35.7 in for the Bronco.

Off-road and category rankings

iSeeCars (opens in a new tab) ranks the Ford Bronco #1 out of 31 midsize SUVs for best off-road ability and #1 out of 31 for best midsize SUVs for tall people, while ranking the Audi Q8 36th out of 70 luxury crossover SUVs for best off-road ability.

Questions buyers ask

Which is rated higher by owners, the Q8 or the Bronco?

TrueCar (opens in a new tab) says the Bronco, 4.81 out of 5 against 4.33 for the Q8.

Which ranks better off-road, the Q8 or the Bronco?

iSeeCars (opens in a new tab) ranks the Bronco #1 out of 31 midsize SUVs off-road, against 36th out of 70 for the Q8 among luxury crossover SUVs.

Side-by-side matrix

The published fields that can change the decision.

Audi Q8: 1 records · Ford Bronco: 9 records.

Decision field	Audi Q8	Ford Bronco
Exact EPA records	1	9
Model / option labels	1	5
Drive layouts	All-Wheel Drive	Part-time 4-Wheel Drive
Engines / propulsion	3L 6-cyl SIDI; Mild Hybrid	2.3L 4-cyl SIDI & PFI, 2.7L 6-cyl SIDI & PFI, 3L 6-cyl SIDI
Transmissions	Automatic (S8)	Automatic (S10), Manual 7-spd
Fuel types	Premium	Regular
EPA classes	Standard Sport Utility Vehicle 4WD	Small Sport Utility Vehicle 4WD, Standard Sport Utility Vehicle 4WD
Combined efficiency	19 MPG/MPGe	15–20 MPG/MPGe
Electric range	Not listed	Not listed
Annual fuel / energy estimate	$4200 per year	$3250–4300 per year

Head to head

Audi Q8 vs. Ford Bronco: size, power, capability and price.

Measure	Audi Q8	Ford Bronco
Starting price (KBB base)	$78,195	$42,490
Top trim price (KBB base)	$88,795	$81,990
Horsepower	335 hp	300-418 hp
Torque	369 lb-ft	325-440 lb-ft
0 to 60 mph	5.5 sec	n/a
Curb weight	4,949 lb	4,504-5,814 lb
Length	196 in	189.4-191 in
Wheelbase	118 in	116.1 in
Cargo volume	60.7 cu ft	77.6-83 cu ft
Towing capacity	7,700 lb	3,500-4,500 lb
Seating	5 seats	5 seats
Basic warranty	4 years	3 years

Figures are ranges across each model’s trims from Kelley Blue Book records (2027 and 2026 model years); prices are KBB base prices.

The Ford Bronco starts $35,705 lower: $42,490 against $78,195 before options and fees.
On peak horsepower, the Ford Bronco leads: 418 hp against 335 hp.
On peak torque, the Ford Bronco leads: 440 lb-ft against 369 lb-ft.
The Ford Bronco is lighter, comparing lightest trims: 4,504 lb against 4,949 lb.
On length, the Audi Q8 leads: 196 in against 191 in.
On wheelbase, the Audi Q8 leads: 118 in against 116.1 in.
On cargo volume, the Ford Bronco leads: 83 cu ft against 60.7 cu ft.
On maximum towing capacity, the Audi Q8 leads: 7,700 lb against 4,500 lb.
Both list the same seating capacity: 5 seats.
On basic warranty, the Audi Q8 leads: 4 years against 3 years.

Background on each vehicle

What public sources say about the Audi Q8 and the Ford Bronco.

2027 Audi Q8

The Audi Q8 is a mid-size luxury crossover SUV made by Audi that was launched in 2018. It is being produced at the Volkswagen Bratislava Plant.

Awards: Q8 won Auto Zeitung's Auto Trophy 2020 award under Luxury SUV category.

Source: Audi Q8 (Wikipedia)

Marketing. As part of the Q8 launch, in May 2018, Audi started a cinematic-styled miniseries that teased the Audi Q8 in five short episodes. The car made its first full appearance in the fifth episode, presented on a special microsite and shown to the public at the Audi China Brand Summit in Shenzhen.

NHTSA rated the 2025 Audi Q8 overall 5 of 5 stars, front crash 5 of 5 stars, side crash 5 of 5 stars, rollover 4 of 5 stars.

Recent recalls (2 campaigns across the latest model years)

December 2025, Back Over Prevention: Sensing System: Camera. Volkswagen Group of America, Inc. (Audi) is recalling certain 2019-2026 vehicles. Please see the recall report for a complete list of models. A software error may prevent the rearview camera image from displaying as intended. As such, these vehicles fail to comply… Consequence: A rearview image that does not display reduces the driver's view behind the vehicle, increasing the risk of a crash.
November 2025, Seat Belts:Front:Anchorage. Volkswagen Group of America, Inc. (Volkswagen) is recalling certain 2025 Audi RS Q8, Audi Q8, Audi Q7, and Audi SQ8 vehicles. The driver and front passenger seat belt buckles may be missing a rivet that secures the buckle to the seat belt… Consequence: A seat belt that is missing a rivet may not properly restrain an occupant during a crash, increasing the risk of injury.

Owners filed 3 complaints with NHTSA for the 2025 Audi Q8, most often about engine (1), unknown or other (1), air bags (1).

2026 Ford Bronco

The Ford Bronco is a model line of SUVs manufactured and marketed by Ford. The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years. A sixth generation of the model line was introduced for the 2021 model year.

Source: Ford Bronco (Wikipedia)

Chassis. The first-generation Bronco is built upon a chassis developed specifically for the model range, shared with no other Ford or Lincoln-Mercury vehicle. Built on a 92-inch wheelbase (sized between the CJ-5 and Scout; only an inch shorter than the later CJ-7), the Bronco used box-section body-on-frame construction.

Powertrain. At its August 1965 launch, the Bronco was offered with a 170-cubic-inch inline six. Derived from the Ford Falcon, the 105-hp engine was modified with solid valve lifters, a 6-US-quart (6 L) oil pan, heavy-duty fuel pump, oil-bath air cleaner, and carburetor with a float bowl compensated against tilting.

Recent recalls (29 campaigns across the latest model years)

September 2026, Air Bags:Side/Window:Curtain. Ford Motor Company (Ford) is recalling certain 2026 Bronco vehicles. The mounting bracket on the right-hand-side side curtain air bag may have a metal burr that can tear the air bag during deployment. Consequence: A torn air bag may fail to properly restrain an occupant during a crash, increasing the risk of injury.
August 2026, Engine And Engine Cooling:Engine:Hard Parts Internal/Mechanical. Ford Motor Company (Ford) is recalling certain 2026 Explorer, Bronco, Bronco Sport, Mustang, and Ranger vehicles. The engine piston domes may have been manufactured incorrectly, which can result in piston dome failure and lead to a loss of drive power. Consequence: An unexpected loss of drive power increases the risk of a crash.
July 2026, Engine. Ford Motor Company (Ford) is recalling certain 2021-2026 Bronco and Bronco Raptor vehicles. The engine compartment wiring harness may become damaged and short circuit. Consequence: A short circuit in the engine compartment can create heat or spark, increasing the risk of a fire.

Owners filed 74 complaints with NHTSA for the 2024 Ford Bronco, most often about unknown or other (21), electrical system (18), structure (13).

Open both dossiers

Resolve the exact engine, drive and EPA ID.

01 · 2027Audi Q81 configurations →02 · 2026Ford Bronco9 configurations →

Comparison answer desk

12 answers for this exact pairing.

Q01Which is more efficient: the 2027 Audi Q8 or the 2026 Ford Bronco?

Efficiency

The 2027 Audi Q8 lists the higher combined-efficiency midpoint in this snapshot (19 vs. the 2026 Ford Bronco's 17.5 MPG/MPGe).